Destination promotion, the role of the DuPage Convention & Visitors Bureau (DCVB), is a vital component of DuPage County’s economic development strategy and ultimately that of its one million residents. During the last five years, increases in key performance indicators for visitation throughout DuPage – spending, tax revenue and jobs – have shown an annual increase. 

In 2017, visitation throughout DuPage generated (noting increase from prior year): 

  • 23,000+ jobs (+1.7%)
  • $2.6 billion in revenues (+3%)
  • $160 million in state tax receipts (+8.7%)
  • $46 million in local tax receipts (+3%)
While this is welcome news, it is not enough to maintain a competitive advantage in an increasingly competitive tourism industry.  Due to significant investment in marketing, infrastructure and staffing by our neighboring communities (Chicago, Rockford and Rosemont) and major Midwest competitors (Columbus, Grand Rapids, Indianapolis and St. Louis) they are not only surpassing DuPage in market share, they continue to gain momentum with increased visitation by business and leisure travelers.

These are visitors that could be choosing DuPage. With more than 100 hotels and nearly 16,000 hotel rooms, DuPage has one of the larger suburban hotel markets in the country, making it a significant economic resource, with even greater opportunity if kept healthy and vibrant. In an increasingly competitive industry, DuPage is at a critical crossroads.

What we do now — collectively as an industry — will determine DuPage’s status in the travel/meetings/event space and the extent to which tourism will remain a valuable economic engine.

On behalf of the DCVB Board of Directors and its Government Affairs Committee, we urge you to support the DuPage Coalition for Tourism.  Consisting of hoteliers, economic development leaders, mayors and managers, conservation/recreation organizations, attractions and more, the coalition is representative of DuPage’s collective tourism industry’s diverse assets and active collaboration throughout the county to ensure economic prosperity for all industry sectors.

The purpose of the coalition is to convey to our state legislative leaders, and the DuPage tourism industry at large, the tremendous opportunity to bring more visitors to the county’s attractions, restaurants and shops, nature areas, and more.  This in turn results in increased business and leisure visitation which ultimately results in overnight hotel stays, new and increased hotel revenue and jobs for the more than 23,000 people employed in the DuPage travel/tourism industry.

By supporting the coalition’s current initiative, you will be part of an aggressive effort to grow awareness and support legislative authorization for DuPage County to enact a new hotel/motel occupancy tax on its hotels for tourism and economic development purposes. DuPage County requires state authorizing legislation since it is a non-home rule county. This is not a tax on residents.

A 2.5% increase would still be below the national average and allow for a competitive rate. Every 1% increase in the hotel check-out rate will generate approximately $3.5M — collected from non-residents.

The revenue generated from the hotel/motel tax would be reinvested back into tourism. As a base industry that brings new spending into the county, strategic deployment of resources would allow the DCVB to attract more meetings/events; elevate promotional efforts to be reflective of a county the size of DuPage; and establish a sports tourism program that includes local tourism grants accessible to all municipal assets. A healthy and growing tourism industry is an asset and powerful tool when aligned with regional initiatives.

To learn more about this initiative, click here to see our FAQs.

Response to opposition statement

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